How Augmented Reality and Virtual Reality are Evolving Advertising Strategies Today
Picture it, it’s 1994. Ace of Base’s “The Sign” was topping the charts, Disney’s The Lion King was the highest grossing film and on the cover of Time Magazine was the next big thing — the internet. It was also the year a little rectangle was purchased on HotWired.com by AT&T, the very first banner ad, which 44% of people who saw it clicked.
This ad was part of AT&T’s “You Will” campaign which included a series of television commercials featuring predicted …