Key art has got to be one of the hardest things for me when it comes to game design/marketing. It’s something I have really limited experience in and it’s so different from other sorts of art.You have to think about things like margins and dimensions, leaving space for titles, and it has it’s own odd sort of unspoken style rules.
When you see great key art you know it. It’s dynamic and easily recognizable. It has a strong visual punch to it that is hard to describe. You tend to think of it as movie posters or billboards …