Definition of games marketing: games marketing is the tactic of advertising something inside a game. Games consoles and games on mobile are all the rage these days, so businesses can get pretty creative with where they place static ads and promotional videos.
Your game’s target audience is the demographics and interests of the majority of it’s players. For example if you’re launching a match-3 puzzle game, your target audience is likely female, 35 years of age, and cares mostly about achievement over all other aspects of the game.
How do you engage gamers?
- Promote your top …