Maserati, Porsche, Volvo, MINI Cooper and Toyota
This Week in WebAR we’re exploring different ways that agencies and automotive brands are using web-based augmented reality to bring the car showroom directly to customers, making the shopping experience easier than ever. With high resolution, photorealistic renderings and interactive components, users can explore the exterior and interior of cars, learn about new features and even change the paint color or interior fabric choices in real time — all within their mobile browser.
Maserati Levante Trofeo (Germany)
German-based agency HERREN DER SCHÖPFUNG created a WebAR-activated print ad to showcase the new Maserati Levante …