“We need more gold (strikethrough) users!” Sound familiar? We’ll tell you how to solve the problem using ASO optimization in other languages.
Many games and apps look to foreign markets for audience expansion. And this is an excellent growth hack, but in addition to the game itself you have to translate the game’s page — in other words, localize your ASO. Otherwise, picture this: you’ve localized your game into 10 languages, but then a German comes across it in the store and sees the screenshots and description in English. Naturally, he assumes there is no German version.
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