Four metrics you should be optimizing for in augmented reality
Augmented reality offers a brand new way for people to engage with digital content. This type of engagement is dramatically different from the views and clicks we are used to today; but this should come as no surprise seeing AR represents a massive leap in dimension — moving the digital experience from 2D to 3D. Whereas in a 2D digital world we may parse information from an image or video as a quite passive and unremarkable interaction, in a 3D world we are asked to be an active participant, fully present …