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What is the best method of incorporating ads/IAPs into your mobile game as an indie dev in 2020?

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As the title reads - since the freemium model seems like the only viable for mobile games right now, which route do you tend to go as solo devs/small studios? Do you incorporate all the IAPs and ads you were planning to right away at launch or do you launch the game without them and wait with adding them until it gets some traction, so as not to scare away the initial userbase? Or maybe you incorporate _some_ ads right away (like the less obtrusive ones - static banners at the bottom, for example) while waiting with interstitials/videos for longer …


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